Growth for live apps, run as a continuous practice
Most apps do not stall because of one big problem. They stall because store visibility, acquisition, onboarding, retention and pricing are each slightly off, and nobody owns the whole picture. Our growth service treats these as one system. We start from your analytics and store data, find the stage where users drop off or value leaks, and work on it in short cycles of change, measure and decide. We publish and maintain our own apps on the App Store, so the work is grounded in what we do every week.
What we deliver
Growth audit
A review of your store listings, acquisition sources, funnels, retention curves and revenue data, with a prioritised list of opportunities.
Store optimization
Ongoing keyword, metadata and creative work on the App Store and Google Play, tested with native store experiments.
User acquisition
Paid campaigns on Apple Ads, Google App Campaigns and social networks, with attribution set up before spend scales.
Retention and lifecycle
Onboarding, push notifications and lifecycle messaging designed around the moments that bring users back.
Monetization
Subscriptions, paywalls, trials and in-app purchases tuned with pricing and placement experiments.
Analytics and experimentation
Event tracking, dashboards and an experiment backlog so every change is measured against a clear metric.
How we approach it
One funnel, not separate channels
Cheaper installs mean little if those users churn in a week. We look at acquisition, activation, retention and revenue together before deciding where to act.
Product and marketing in one team
Many growth problems are fixed inside the app, not in an ad account. Because we are also developers, we can ship the onboarding, paywall or feature change ourselves.
Measured in cycles
We work in short cycles with a written hypothesis, a metric and a decision at the end, so you can see what was tried and what it changed.
Technologies
- App Store Connect
- Google Play Console
- Apple Ads
- Firebase
- RevenueCat
- Amplitude
- Mixpanel
- AppsFlyer
Built by our team
We grow our own apps the same way, including EV Charging, our most-rated app, and Bluetooth Device Finder, published with our partner Madduck.
How we work
- 01
Discovery
A short call to understand your goals, users and constraints. You get a clear scope, timeline and estimate.
- 02
Design
User flows and high-fidelity screens that follow Apple’s Human Interface Guidelines — reviewed together before a line of code.
- 03
Build
Iterative development in Swift and SwiftUI with regular TestFlight builds, so you can try the app on your own iPhone as it grows.
- 04
Launch
App Store assets, submission and review handled end to end. Your app goes live under your own developer account.
- 05
Support
Bug fixes, iOS version updates and new features after launch — based on real user feedback and analytics.
Questions
Is your growth service a one-off project or ongoing?
It is designed to be ongoing, usually as a monthly engagement, because growth comes from repeated cycles of testing and learning. We can also start with a one-off growth audit if you want to see our recommendations first.
Do you work on apps you did not build?
Yes. We work on live apps built by other teams. If changes are needed inside the app, such as onboarding or paywall updates, we either make them in your codebase or hand clear specifications to your developers.
Where do you usually start?
With measurement. If events, attribution or revenue data are missing or unreliable, we fix that first. After that we usually look at the stage with the biggest drop-off, which is often store conversion, onboarding or the paywall rather than paid acquisition.
Do you guarantee download or revenue targets?
No. Results depend on your market, product and budget, and anyone who guarantees rankings or installs is guessing. We agree on metrics and targets with you, report against them openly and explain what we are learning.
What access do you need?
Typically read or marketing access to App Store Connect and Google Play Console, your analytics and attribution tools, and any ad accounts in scope. Everything stays under your own accounts.
Have a project in mind?
Tell us about it. Our team in Istanbul replies within one business day with next steps and a free intro call.
Start a project