Fitness and wellness apps people keep opening
Health and fitness apps are easy to download and easy to abandon. The products that last give each user a plan that fits their goals, make daily logging effortless and show progress clearly enough to keep them coming back. Our team builds workout, nutrition and wellness apps with personalised programmes, health data integrations and subscription models, and we run our own AI fitness coach on the App Store, so we know where retention is won and lost.
Challenges we solve
Retention after the first week
Most users drop off quickly. Onboarding, reminders and visible progress need to be designed together, not added after launch.
Personalisation at scale
Users expect plans that reflect their goals, level and limitations, without a human coach writing each one.
Sensitive health data
Weight, diet and activity data must be stored and shared carefully, with clear consent and platform rules for health information respected.
Subscription conversion
Paywalls, trials and pricing need to show value before asking for payment, especially in a crowded category.
What we build
AI-generated plans
Workout routines and diet plans generated from the user’s goals, body data and preferences, with safety rules around the model output.
Health data integration
Apple HealthKit and Android Health Connect for steps, workouts, weight and sleep, with permission flows users understand.
Habit tracking and challenges
Water intake, streaks and reduction challenges, such as cutting sugar or caffeine, with reminders that respect the user’s schedule.
Progress and analytics
Charts, milestones and weekly summaries that make improvement visible and give users a reason to return.
Subscriptions and paywalls
StoreKit and Play Billing subscriptions with trials and offers, tested against onboarding to find what converts.
Built by our team
FitAI, our own AI fitness coach, builds workout and diet plans and tracks hydration and sugar and caffeine challenges.
Questions
Can you integrate Apple HealthKit?
Yes. We read and write workouts, steps, weight and other data types through HealthKit, and use Health Connect on Android, with permissions requested only when the feature needs them.
How do you make AI workout or diet plans safe?
We constrain the model with rules on intensity, calorie ranges and user-reported limitations, validate its output before showing it, and include clear guidance that the app does not replace medical advice.
Can the app work with wearables?
Through HealthKit and Health Connect, the app can use data from most popular watches and trackers. Direct integration with a specific device depends on its SDK or Bluetooth protocol, which we assess during discovery.
What should a fitness MVP include?
Usually onboarding with goal setting, a personalised plan, simple daily tracking, progress view and a subscription. Social features and coaching marketplaces can wait until you see how users engage.
Have a project in mind?
Tell us about it. Our team in Istanbul replies within one business day with next steps and a free intro call.
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