Paid user acquisition you can measure

We manage campaigns inside your own ad accounts, and spend is billed directly to you by the platforms. We do not resell media or take a margin on spend. We agree on budget limits and targets with you before launching, and you keep full access throughout.

It depends on the app. Apple Ads often suits apps with clear search demand on iOS, because it reaches people already searching in the App Store. Google App Campaigns cover Android well. Meta and TikTok can work for apps with a strong visual story. We usually start with one or two channels and expand once tracking and unit economics are clear.

For users who do not opt in to tracking, ad networks rely on Apple’s privacy-preserving frameworks, SKAdNetwork and its successor AdAttributionKit, which report installs and limited post-install signals with delays and aggregation. We design conversion values around your key events and use an MMP to combine these signals with other data.

Not always. If you run a single channel, the platform’s own reporting may be enough at first. Once you run several networks, an MMP gives one consistent view of attribution and makes it easier to compare channels fairly.

Enough to collect meaningful data per campaign, which varies by country, category and channel. We will recommend a test budget for your situation and explain how we expect to use it, rather than quote a generic figure.